Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions

Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions

Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience.

Audio Leads Podcast
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July 12, 2021

Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience.

According to Jeanna, sound has the strongest and most permanent influence on a human being; and in this episode, she tells us all about her experience producing sonic identities that create a sincere and unique connection between clients and consumers. We also cover how audio marketing is much more than just creating a jingle, and how simpler is always better when it comes to creating a recognizable audible identity.

Listen to the full episode to learn all about audio branding and how it can make your company stand out amongst the competition.

Highlights

  • An audible identity can leave a bigger impact on consumers than a visual one.
  • In advertising, colors play a crucial role to determine what your brand stands for. The same goes for audio frequencies; each range tells a story.
  • The biggest mistake a brand can make in audio branding is to draw too much inspiration from other brands’ sounds.

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