Why create a business podcast?

Here are some of the many reasons why companies add audio to their marketing mix.

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The Future of Audio - Krish Velkar, Ogilvy

Krish Velkar, planner at Ogilvy, shares his thoughts on Voice Assistants and the use of audio content in successful marketing strategies.

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Spotify launches paid podcasts through new Anchor feature

Spotify today is officially rolling out paid podcast subscriptions, after first unveiling its new subscription platform at the company’s “Stream On” event in February.

Through Spotify’s podcast creation tool Anchor, podcasters will be able to mark select episodes as subscriber-only content, then publish them to Spotify and other platforms.

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