A great tip from Laurent is to launch the recording a bit before the actual interview, so that the guest forgets about it and feels more at ease.
Emily Olyarchuk, brand content manager for ESCP business school, says launching a podcast cannot be improvised overnight!
Bret’s advice is to understand what makes sense for your industry, stay in touch with the audience, and last but not least, get to know the guest!
That narrowing down is essential to be unique and well targeted to figure out what piece of information people are going to remember in this episode.