How to find your podcast niche

Ask yourself: Why should people listen to your podcast? What do you have to offer that other podcasts do not? What kind of listener do you want to attract? All of these questions should be answered when choosing your podcast niche.

Covered in this article

Why do you need a niche for your podcast?

Choosing a very specific topic for your podcast is necessary to attract the right audience and allow your podcast to grow. If you are too broad with your topic, you will be less likely to consistently gain new listeners. Avid podcast listeners usually want to know what to expect when tuning into a podcast each week. When your podcast is not niche enough, listeners might not want to listen to every episode. It can also cause people to stop listening to your show because your podcast topic strayed from their interests, so most episodes no longer pertain to them.

With a clear podcast niche, you can reach your target audience and build a dedicated listener base. When you gear your podcast toward a very specific type of listener, your show is also much easier for your target audience to find. 

You may think that a podcast niche would be too confining, but it is quite the opposite. A niche allows you to deeply explore a single topic and provide your listeners with compelling content that they could not find elsewhere.

A niche can set you apart from the competition in your field. If your interests lie within a very saturated part of the podcast community, honing in on a particular subject within that area will push your podcast to the forefront.

Choosing your target audience

The first thing to consider when choosing your podcast niche is your target audience. Your ideal listener should be extremely specific. 

For example, if your podcast is about vocal technique, you should not just have singers as your target audience. You need to be more specific. You want to choose a target audience like university students in theatre. Then you need to choose one more group within that audience. Your target audience would be something like university students who are in beginning singing classes.

After you determine your exact target audience, you can create your podcast niche around that audience. You can find guests, come up with episode ideas, and promote your podcast with the interests of your target audience as your guide. 

Your podcast content should be geared towards the needs of your ideal listener. It may be tempting to create different content for your episodes that interests you, but you should mainly focus on the desires of your target audience. If you create content for your target audience, your listeners might be more likely to tune in to your upcoming episodes.

Narrow your focus

The more specific your podcast niche, the more likely it will be to appeal to your target audience. 

If your target audience is university students who are in beginning singing classes, then your niche should be something like vocal technique advice for university students who are just starting their singing career. 

When you narrow your focus in your field of interest, it is easier to plan out a cohesive podcast season. Your content can flow together more easily when you stay specific to your podcast niche and do not offer content outside of your niche.

Check out the competition

As you decide on your podcast niche, check out what other podcasts exist in your field of interest. You can use other podcasts to see what you like and dislike about the way another show is run. Then you can implement your findings into your own podcast. Mainly, you should use other podcasts in your field to see what you can do differently. 

Many podcast subjects are quite saturated. You can stand out from the competition by providing something new to the community of listeners within your field of interest. 

You should ask yourself these questions: Why should people listen to my podcast? What do I have to offer that other podcasts do not?

Summary

Deciding on a niche is a necessary part of building a successful podcast. It helps your podcast stand out, and helps you find dedicated listeners who will keep coming back to your podcast. 

If you are creating a podcast for your brand, then choosing a podcast niche in your business field will help you pull listeners from your target audience and direct them to your business page.

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